A new way to connect trail walkers with trail towns.

Every year, thousands of walkers take on the incredible journey of Te Araroa, New Zealand’s national trail stretching from Cape Reinga to Bluff. As they pass through towns and communities along the way, they’re not just seeking adventure, they’re looking for places to rest, refuel, and experience the manaakitanga that makes Aotearoa so special. That’s where Te Araroa Locals comes in.

Te Araroa Locals is a new initiative connecting trail-friendly businesses with the vibrant community of Te Araroa walkers. Whether you’re a café, accommodation provider, gear shop, or local attraction – becoming a Local means putting your business on the trail map – literally!

Become a Te Araroa Local

Supporting Te Araroa by becoming a Te Araroa Local is $150 (inc GST) for 12 months. As a Local, your business will:

• Be listed in the Te Araroa Trail App and on our website, making it easy for walkers to find and support you.
• Receive a welcome pack with window and instore signage to draw walkers in.
• Gain real community impact by supporting a national treasure
• Enjoy increased foot traffic and visibility with Te Araroa walkers

It’s a win-win: walkers get trusted places to stop, and businesses get exposure to thousands of potential customers each season. Click below to register now to become a Te Araroa Local this season.

Meet one of the Locals – Waitoa Victoria Street, Wellington.

Waitoa Victoria Street is a friendly and relaxed bar in the central city. They’re all about creating great craft beers and they’re right on the trail on Victoria Street in Wellington! Waitoa is proud to support Te Araroa and offer walkers who pop in and show their Te Araroa bag tag, 10% off all food and beverages. Make sure you stop in on your way past to say hi and enjoy an awesome New Zealand craft beer!